Over the last decade Dubai has become a bustling international hotspot, mostly known for its luxury shopping, modern architecture and an extravagant night life. The connotations of extravagance and opulence are widely perpetuated across the globe, with many still thinking that a trip to the city is out of their reach. Having now visiting the city for a second time, we can see that the reality is somewhat contradictory. The government continues to grow the tourism industry to encourage people from all social backgrounds to visit the region – which importantly includes affordable new hotels right in the heart of the city – turning that perception right on its designer sunglasses adorned head!
About Rove Hotels
We were lucky enough to pay a visit to the brand new Rove Hotel in Downtown Dubai on our most recent trip and it was interesting to see what unique things this hotel had to offer to the modern traveller. Rove Downtown Dubai is the flagship property of the designed influenced Rove Hotels lifestyle brand launched by Emaar Hospitality Group. What’s truly refreshing about this development (and here’s the kicker) is that it’s been pitched as a mid-market hotel within the Emaar hotel offering – with room rates reportedly being capped at an average of around 350 dhs (£75) per night! Compared to most hotels in the Downtown area, this price is hugely affordable, and what you get in return is still nothing short of a comfortable and luxurious stay in Dubai.
The flagship development is centrally located to access a lot of the main hotspots such as the Burj Khalifa, Dubai Mall, Souk Al Bahar and Mohammed bin Rashid Boulevard. In fact, not a lot of hotels can boast a view of the Burj Khalifa from their building but Rove is actually one of them! Many of the rooms have an unobstructed view of the iconic building, ideal for watching the light shows in the evening. Overall, Rove is filled with contemporary and clean design elements with immaculate attention to detail. From the stories behind the artwork on the walls to expertly designed break out areas for socialising – put quite simply it’s an authentic yet aesthetically pleasing place to stay.
We took a quick tour of the rooms and we were pleasantly surprised by what we found. The rooms are spacious and designed with a crisp and clean aesthetic. The focus on homegrown heritage runs throughout the design of the rooms, with original artwork dotted not only around the rooms, but the corridors, walls, meeting areas and even the wash rooms!
We particularly loved the camel caravan installation located in the entrance lobby. Created by Stephan Chambers, it’s a quirky representation of long-standing relationship between camels and the UAE and we loved the contrasting colours stood out against the crisp white walls. Another one of our favourites is the enamel plate installation designed by Capsule Arts which adorns the walls of the The Daily restaurant. These domestic items are typically used in Arabic homes and collected together in this display they really provide a vibrant and eye catching image! The art is intrinsically part of the environment of the hotel and each installation offers guests an look into the burgeoning art scene that usually reserved for Dubai residents in the know. By doing this they’ve managed to take residents on a cultural journey, providing insight into the history of the wider region as well as a look into the local community.
Being design fanatics, we have to take a second to appreciate the attention to detail that has gone into the interiors of the hotel which we can imagine is all too easy to overlook when designing something intended as a mid-market offering. The hotel lobby (or basecamp) is a perfect example of this; we loved the contrasting upholstery and textures in the seating area as well as the abundance of light coming in through the huge floor to ceiling windows. All of these elements have been cleverly orchestrated to come together and create some irresistibly instagrammable moments.
Evidently there is a big focus on comfort and convenience which will no doubt appeal to the young families looking to visit the city. While you won’t find any luxury services such as a concierge desk or a valet service, a stay will still grant plentiful access to a 24 hour gym, pool, sun deck , laundromat, convenience store, and luggage store rooms – all things which are music to our ears.
All rooms are also fitted with an interactive TV, smart media hub, and Wi-Fi – evidently appealing to the tech savvy travelling nomads that Rove Hotels are aiming to target. The theme of catering to the modern traveller is actually entwined in the hotel experience as a whole with the introduction of the Rove App. The App can actually manage your stay AND provide a self-check in station to eliminate waiting time.
One element we found particularly interesting about the Hotel was the emphasis of the brand as a social and cultural hub, with a lot of the common areas reflecting this aspect. Rove have done well to create an abundance of social space including The Daily restaurant, the basecamp (which includes a dedicated break out games area) and a variety of meeting rooms. These meeting rooms and spaces are all available for hire and Rove regularly hold events – all of which you can keep up with on their social channels!
The Daily Downtown Dubai in particular is a beautiful space that has been designed as a hangout restaurant and cafe where food is served till late. We loved the high ceilings and the light coming in through the windows of this place. With an abundance of tables both inside and outside as well as dedicated workspace benches, it’s the perfect place to while away the hours while sipping on a coffee.
What do we think?
When we heard about the new development, we just had to pay it a visit as we truly think that it’s a game changer when it comes to tourism in Dubai. Offering stunning hotel rooms in central locations (with plans to open 10 more in coming years) at THIS price point opens up a lot of doors for a millennial audience who have wanted to visit Dubai but felt like it was previously out of their reach. With this new socially connected audience, we can only expect and abundance of new opportunity and talent in the region. Will this work? Will Rove Hotels attract the audience they are looking for? Only time can tell. But in the meantime, we wouldn’t hesitate in recommending the brand to anyone who needs a place to stay in Dubai that will give them the freedom to explore the true culture and identity of the city.
Patches & Flash x
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