Now being the fun loving hipsters in denial that we are, we love anything with the words “pop-up” and “brixton” in them. So we were delighted when we were invited down to the House of Peroni residency on Brick Lane (in trendy Shoreditch mind you) to have a look around at the amazing experience they had created. The residency celebrates ‘a life lived inside’ where you feel like you’ve been invited into the heart of an Italian home. From a bustling kitchen to an airy laundry room, all of the areas of the ‘house’ were seeped in immersive design that enveloped all of your senses – the attention to detail was amazing!
There was a range of Michelin starred food on offer created by chef Accursio Craparo as well as a quirky range of Peroni infused cocktails. Our favourite was by far ‘Winter Garden’ – a mulled drink consisting of Peroni Nastro Azzuro, brandy, lemon, apple and sugar – as well as biscotti for garnish. It was the perfect light drink to sip on during the cold weather and definitely invited that cosy feeling.
The star of the show however had to have been the extravagant interiors created by a host of well known artists, each responsible for turning a different area of the ‘house’ into an immersive surreal experience. There were areas available to the public such as the warm and inviting kitchen and airy laundry room, however you could also purchase keys which unlocked other immersive experiences around the house.
The keys could unlock one of two areas, ‘the snug’ where you could experience a guided mixology session or ’the dream’ where art director and set designer, Rhea Thierstein, had created an amazing surreal dreamscape where you could sit amongst the clouds and unwind your senses from the usual hustle and bustle of London. The space was well designed, intricate and playful – definitely one of our favourite spaces of the night. The dreamscape also invited guests into ‘the wardrobe’ for an impromptu photoshoot where they could share the final images with their friends – a really great idea!
Of course it was also hard to ignore the beautiful paper sculptures designed by artist and designer Francesca Signore. The interior ceilings of the kitchen were adorned in thousands of colourful paper leaves brining the warmth of autumn straight indoors. The contrast between the leaf sculptures and white furniture made for an eye-catching space perfect for relaxing with some great food. The whole evening was a feast for the senses – a really unique and original idea which we enjoyed to the fullest. We’re definitely marking the return of the House of Peroni residency in London on our calendars – until next time!
Patches & Flash x